Building your e-mail list is fundamental to growing your business.
With a credible system you can quickly build yourself a list of opt in subscribers.
A list should be segmented so that you can easily communicate with different types of customers or clients.
You can segment your list by type of product or service purchased, by interest, by higher value customers and so on. In fact the more you segment your list the easier it is to get the message right, to promote the relevant subject that your readers or subscribers are interested in.
As a rule of thumb don't just keep ramming sales messages down peoples throats.
Educate them, inform them, to keep them interested.
The way to capture names is to offer something on a sign up form, such as a free report, a free video even a free gift. Something that people will value.
The next step would be to build a programme of useful communications that would be sent throughout the year. You can tie in with holidays, and birthdays (if you gather that type of information).
Then its all about maintaining that relationship.
There are two systems that I recommend, Aweber is the first one I'll cover.
They have some great videos on their site, to help understand how it works.
Its really easy to use because they have built various 'Wizards' to take you through creating your messages which can be produced in HTML or plain text. You can attached files to the message and there is a lot of marketing information provided.
The templates for messages and forms are really professional, there are loads of seasonal templates as well which will save you money on sending Christmas cards through the post.
The form on this blog was produced by the system.
The other big pus is the ability to send multi follow on messages as well as Blog broadcasts and general messages to your subscribers, automating different aspects of your communications, saving you valuable time.
If you haven't got a email marketing system or your existing hasn't got the features that you'd like, check out the link below and find out more about what they have to offer.
Regards
Mark
A Results Driven Approach To Your Business Success
Copyright Mark Wheatley 2009 All Rights Reserved
Subscribe to this feed 
