Business Growth Briefing and Networking Event
07 June 2010
During 2010 Mark Wheatley associates will be organising a series of ‘Business Growth Bri...
Business Networking
16 March 2010
Speaking at a Business Scene East Midlands Breakfast Meeting Networking Event At the...
Business Growth Grant
16 February 2010
In the East Midlands if you employ between 3 and 249 people, you could be eligible for a...

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The Following documents are available to download or view in html

 
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Recruiting Top Sales Producers
Results Driven Approach To Your Business Success. There are two reasons why you should consider recruiting top producing sales people.
Bumps and Upsells
The information contained in this article is powerful and can assist increase your profits, but Ideas are worthless without implementation, so think about what I’m saying in this article and write down the steps required to put it into implement it, in your business, or practice to increase your sales and profitability.
Developing your USP
The creation of a USP (Unique Selling Proposition) or propositions is the start of any marketing project and a credible USP answers the above questions.

The purpose of a USP is to set your business apart from your competitors and to make your business the logical choice from the rest of the ‘me too companies’ in your industry.

Growing through Testimonials and Endorsements
A TESTIMONIAL is a statement attesting to the quality of work/product/service which you provide, written by someone who has direct experience of dealing with you.

An ENDORSEMENT is also written or spoken by someone who has experience of dealing with you or a respected person within your industry or field confirming their approval of you, your products and services. Both are used to build up your credibility in the mind of a prospect.

How to Increase Profits using the 80 20 Rule
In 1906 Vilfredo Pareto the Italian economist, through his research made the famous observation that twenty percent of the population owned eighty percent of the property in Italy.

This rule is often referred to as the 80/20 rule and has been the topic of many business articles and discussions.

Success In Sales
Everyone is in sales; we all have to sell our company’s products or services; accountant’s solicitors and bank managers all are in sales, even funeral directors are in sales!!

Sales are the life blood of the company, without sales people, the accountants have got little to count.
Success the Flip Side of Failure
This isn’t a copywriting trick to put you in pain and offer you a solution.

Most people that help companies improve don’t talk about failure, many business people that have failures, won’t talk about it.

So I’m daring to be different!
Ten Marketing Mistakes
Not having a unique selling proposition (USP), being a ‘me too company’, failing to address how you can be different? How can you stand out from the crowd? Not addressing how to make what you offer distinctive, so a prospective customer chooses you in front of your competition?

Tie Downs
Closing sales is where the money is and yet many sales peoples closing ratio is too low.

There could be many reasons for this; you haven’t asked the right questions, you haven’t built the right rapport etc.
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